Artesian Blog

Posted on Oct 9th 2019   |   by

Artesian and the Challenger Sale

Artesian and the Challenger Sale Unless you’ve been hiding under a rock, then I’m guessing at some point you will have either read or discussed CEB’s Challenger Sale Book. The Challenger Sale: How to Take Control of the Customer Conversation bo...

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Posted on Sep 16th 2019   |   by

Onboarding is broken

Business and commercial customer onboarding in banking and financial institutions is nuanced and complex. It carries important regulatory and risk consequences for getting it wrong. It is also a frequent source of pain and frustration for clients. Ba...

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