“Artesian is hugely important to our business. Artesian feeds us with the information we need to uncover customer challenges and present options to help them navigate their way through them”
UK&I Managing Director, NetApp
NetApp are building teams with an ethos of customer curiosity – sales professionals who invest time thinking about their customers and the challenges they face, who then bring them solutions that are relevant and valuable to their needs.
Artesian helps sales leaders understand their customers better by uncovering needs, commercially-valuable triggers and buying intentions. This means that every engagement to help them in such a way that they never fail to capture a business moment and respond in a timely and contextual way. In addition, the insight that Artesian provides helps new NetApp sales professionals get more productive, more quickly.
With Artesian, NetApp are driving an ethos of customer curiosity. They better understand their customers and prospects, giving them the ability to discover new opportunities, build credibility and tailor relevant solutions to their needs. The result is a vastly more efficient and successful sales team and strong new business growth.