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“Artesian helps us capture a business moment, sentiment or intention to buy and deliver something of value and in context.” Elliot Howard - UK&I Managing Director, NetApp

The customer

NetApp Inc, one of the world’s biggest IT companies, provides a portfolio of application and cloud storage and data management solutions.

The challenge

To find new growth opportunities by harnessing data for more relevant, contextual and timely engagements with customers and prospects.

The solution

Artesian provides the NetApp team with insight and relevant content so that they can fully understand and align to their customers’ and prospects’ needs.

The benefits

Artesian has helped NetApp deliver strong new business growth, driving sales efficiency and success by giving sales new ways to build valuable customer-centric relationships.


NetApp operates in the rapidly changing and hugely competitive cloud storage and data management market. They generate new business and stand out from the crowd by using insight to understand their verticals and customers better than their competitors do.

The Challenge

“Artesian is hugely important to our business. Artesian feeds us with the information we need to uncover customer challenges and present options to help them navigate their way through them”

Elliot Howard

UK&I Managing Director, NetApp

NetApp are building teams with an ethos of customer curiosity – sales professionals who invest time thinking about their customers and the challenges they face, who then bring them solutions that are relevant and valuable to their needs.

Artesian helps sales leaders understand their customers better by uncovering needs, commercially-valuable triggers and buying intentions. This means that every engagement to help them in such a way that they never fail to capture a business moment and respond in a timely and contextual way. In addition, the insight that Artesian provides helps new NetApp sales professionals get more productive, more quickly.

With Artesian, NetApp are driving an ethos of customer curiosity. They better understand their customers and prospects, giving them the ability to discover new opportunities, build credibility and tailor relevant solutions to their needs. The result is a vastly more efficient and successful sales team and strong new business growth.

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