Danwood

Business Services

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“When I went around and asked the sales team about how Artesian has benefited them, it came to my realisation that it is now a part of what they do and a part of their culture. The tool has added great value to our organisation” Douglas Greenwell - Group strategy and Marketing Director, Danwood

The Customer

Danwood are UK’s leading independent managed print and document centric services specialist serving across England, Northern Ireland, Wales, and Channel Islands.

The Challenge

To enable Danwood to raise the efficiency of maintaining relationships, developing sales skills, retaining customers and acquiring new business prospects.

The Solution

The platform is used in 3 principle areas; the sales team to monitor customer’s activity, the marketing team to help create campaigns and target groups, and the customer support team.

The Benefits

Using the information that is being pushed to the team, Danwood gain better understanding of their customer’s needs; resulting in increased momentum and response from their customer base.

WHO ARE Danwood?

The Danwood Group is the largest independent provider of managed print and document-centric services in the UK. Headquarters in Lincoln, with dedicated staff operating from locations across the UK, Ireland and Jersey, Danwood supports over 17,500 customers, including 14,000 small and medium sized enterprises, public sector organisations including Barts NHS Trust and large corporates such as Thomas Cook and Barclays.

The Challenge

Having used Artesian previously in G4S, Douglas Greenwell thought it was vital to implement Artesian into Danwood’s culture to enrich the knowledge bank on their customers and allow them to be more aware of the happenings in the customer’s surroundings.

“When I went around and asked the sales team about how Artesian has benefited them, it came to my realisation that it is now a part of what they do and a part of their culture. The tool has added great value to our organisation.”

- Douglas Greenwell

Group strategy and Marketing Director, Danwood

Danwood’s main aim is to engage with the existing customers, and source new prospects. However, there was an engagement gap between them and their customers.

They used Artesian to bridge that gap between them and their target audience, increasing the responsiveness and momentum of their customer base.

Artesian has enabled them to make more sound judgements, as relevant and crucial information is being constantly delivered to them regarding their customer’s needs and wants, so they can act upon them quickly and satisfy their customers.

Through using Artesian, the commercial team has improved their retention of customers; the corporate team has increased new prospects and acquired new business opportunities and the public sector team has counteracted any traction in activity, in Danwood.

The main challenge that has been overcome at Danwood is the modification of sales approach and techniques. This has catapulted business opportunities, by both maintain relationships with existing customers and acquiring new business prospects, as well as developing new and innovative sales skills.

Give Artesian a try.

Artesian establishes the foundations of an artificial intelligence future that promises a revolution in sales and marketing effectiveness.

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