Barclays

Financial Services

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“Artesian has quickly become an integral part of our day-to-day working lives” Alex Alder - Head of Market Research, Barclays

The customer

Barclays provides financial services to more than 49 million customers across 50 countries worldwide.

The challenge

To provide contextual competitive insight and relevant market news at key times to employees internally and remotely.

The solution

10,000 executives provided with access to real-time news and simple connectivity through tailored alerts delivered to email,mobile and web client.

The benefits

Improved client service and increased competitive advantage with rapid response to commercially powerful breaking news.

WHO ARE Barclays?

Barclays provides financial services (retail and corporate banking, wealth management, investment management, investment banking and credit services) to more than 49 million customers across 50 countries worldwide.

The Challenge

Providing contextual competitive insight and relevant market news at key times to employees internally and remotely, was proving a complicated and laboursome task, filled with manual procedures and costly time constraints, with the result that breaking news often was being missed or delayed, to the point where it was no longer relevant or actionable.

Barclays was in need of a solution that would grant up to 10,000 of its executives with access to real-time news, in combination with simple connectivity tools for significantly improve internal communications and sharper response times.

Artesian provides Barclays with a comprehensive automated digital news and social media monitoring solution, delivering news directly to users. In total, more than 1,000 business topics are now covered, with 200+ competitors tracked across 11 areas of Barclays’ business.

“Artesian was the obvious choice – it seamlessly deals with the complexities of managing literally millions of data intersections and delivers to the user exactly what they need to know.”

Alex Alder

Head of Market Research, Barclays

Barclays’ staff receive daily updates delivered straight to their chosen mobile device, browser-enabled desktop and email inboxes, with the ability to communicate and group these insights in ways that suit their working process and deliver commercial outcomes.

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