Providing contextual competitive insight and relevant market news at key times to employees internally and remotely, was proving a complicated and laboursome task, filled with manual procedures and costly time constraints, with the result that breaking news often was being missed or delayed, to the point where it was no longer relevant or actionable.
Barclays was in need of a solution that would grant up to 10,000 of its executives with access to real-time news, in combination with simple connectivity tools for significantly improve internal communications and sharper response times.
Artesian provides Barclays with a comprehensive automated digital news and social media monitoring solution, delivering news directly to users. In total, more than 1,000 business topics are now covered, with 200+ competitors tracked across 11 areas of Barclays’ business.
“Artesian was the obvious choice – it seamlessly deals with the complexities of managing literally millions of data intersections and delivers to the user exactly what they need to know.”
Head of Market Research, Barclays
Barclays’ staff receive daily updates delivered straight to their chosen mobile device, browser-enabled desktop and email inboxes, with the ability to communicate and group these insights in ways that suit their working process and deliver commercial outcomes.