Stories by Sophie Smith

Posted on Nov 14th 2018 | by

What makes a stellar B2B sales person?

Artesian Interviews Andrew Jenkins BESMA 2018 Sales Professional of the Year A popular interpretation of the Pareto principle states that 80% of your revenue comes from 20% of your sales people. If you type ‘the qualities of a great sales person’...

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Posted on Nov 30th 2017 | by

What kind of Artesian User are you?

Perhaps the question should actually be, what kind of Artesian user do you want to be? And how can you change behaviours to boost your performance? Or… Are you a sales leader looking for a way to improve your team’s behaviours but don’t know wh...

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Posted on Jul 21st 2017 | by

Are you on board with Social CRM?

Social CRM According to Gartner, there is a significant possibility that you’re not! In their recently published report entitled “Top Use Cases and Benefits of Social for CRM in 2017”, Gartner estimates that more than 50% of organisations are s...

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Posted on Dec 17th 2015 | by

Are you really listening to your customers?

If you work in a customer facing role then I can guarantee that part of your remit will be to provide outstanding customer service, whether you realise it or not. The challenge with this comes when the customer isn’t sure what service they need. Ha...

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