The following five key areas of AI innovation have the potential to live up to the hype – helping to enhance traditional business applications such as customer relationship management (CRM), sales support and marketing automation.
Industry leaders like you are searching for ways to capitalise on the true potential of artificial intelligence (AI); one of the most talked-about technologies of 2017. Bill Gates even referred to it as the holy grail of computer science. At Artesian, we want to cut through the noise and tell you exactly what AI is, where we’re currently at in the evolution and why you should consider investing in AI. To do so, we’ve identified five ways in which we believe AI innovation will change relationship management, sales and marketing. From more natural ways of interacting, to augmenting the buying…
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Robert Taylor is Head of Demand Generation at Artesian Solutions. He is responsible for creating pipeline through demand generation programs and the website. Robert joined Artesian from Aframe where he was responsible for B2B lead generation, nurturing and content marketing initiatives to drive pipeline and support revenue growth for Aframe’s cloud video platform. Robert studied Business Management at the University of Newcastle Upon Tyne, earning First Class Hons.
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